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Gan Integrity

Product Marketing Manager

Marketing – Copenhagen K, Copenhagen
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced

Are you looking for an opportunity to help position and market an innovative and industry-leading software solution? Do you enjoy working on a range of product marketing initiatives from competitive analysis and market research to content creation? If you have a passion for Business-to-Business (B2B) software solutions, along with the ability to grasp and translate technical capabilities into benefits, this is the role for you.

We're looking for a self-directed and passionate Product Marketing Manager who will be a key member of the Marketing Team, participating in the creation and development of strategic product and solution marketing campaigns and programs to drive the continued growth of GAN’s solutions.

Reporting to the VP of Marketing, you will assist in crafting messaging and positioning, work with the product and customer success teams on customer communications, support the sales team with marketing tools and serve as a market-facing subject matter expert for GAN’s software.


What you'll do

  • Work closely with product management, marketing and sales leadership to develop and execute clear go-to-market plans and product launches. Ensure sales and customer success teams are briefed, trained and furnished with appropriate collateral
  • Own the delivery of all sales enablement material across all product lines, including but not limited to: Sales Decks, Product Overviews and Battlecards
  • Monitor key market trends, competitive landscape and the perception of GAN in the market
  • Assist in determining market segments and customer buying criteria, integrating this knowledge into product launch and demand generation activities
  • Collaborate with product managers to develop value propositions that lead to clear product differentiation
  • Assist in developing customer-focused messaging and create compelling sales tools that support the selling of product and solution offerings
  • Own competitor research and benchmarking, ensuring internal stakeholders are updated on relevant competitor activity
  • Pro-actively contribute to demand generation plans and content marketing plans, ensuring funnel content and outreach is aligned clearly to defined value propositions
  • Translate new feature releases into meaningful sales and marketing collaterals, making recommendations for action where required
  • Work closely with customer success and marketing team on collection of customer insights

What we're looking for

  • 5+ years of experience in product marketing or sales enablement roles in a Software/SaaS business with proven results
  • Experience in Business to Business (B2B) marketing preferred
  • Ability to hit the ground running in a product marketing capacity
  • Demonstrated ability to learn quickly and apply problem-solving skills to business and technical challenges
  • Ability to effectively communicate and present information to a wide range of audiences
  • Excellent interpersonal, organizational and verbal/written communication skills
  • Native-level English
  • Effective cross-functional project management skills
  • Continuous learner driven to succeed and achieve significant results
  • Bachelor’s degree in Marketing, Business or related field or equivalent professional experience
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  • Location
    Copenhagen K, Copenhagen
  • Department
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